Supported Destinations

SweetCode Cloud forwards tracking events to five major ad platforms. All destinations are available on every plan, including the free tier. Configuration is automatically synced from Pixel Manager for WooCommerce — you never need to manually enter credentials in the SweetCode Cloud dashboard.

How Destination Sync Works

Configure your ad platform destinations in Pixel Manager for WooCommerce (API tokens, pixel IDs, etc.)
Paste your SweetCode Cloud Sync Token into the Pixel Manager settings
Pixel Manager pushes the destination configuration to SweetCode Cloud automatically
Credentials are encrypted with AES-GCM before storage — they’re never visible in the dashboard, only masked previews (e.g. sk-****...7f3a)

When you update credentials or add/remove a destination in Pixel Manager, changes sync automatically. You can also trigger a manual resync from the domain detail page.

Event Mapping

Each SSP event type is mapped to the corresponding platform-specific event name:

SSP Event	Meta (Facebook)	TikTok	Pinterest	Snapchat	Reddit
`PageVisit`	`PageView`	`Pageview`	`page_visit`	`PAGE_VIEW`	`PageVisit`
`ViewContent`	`ViewContent`	`ViewContent`	`view_category`	`VIEW_CONTENT`	`ViewContent`
`Search`	`Search`	`Search`	`search`	`SEARCH`	`Search`
`AddToCart`	`AddToCart`	`AddToCart`	`add_to_cart`	`ADD_CART`	`AddToCart`
`AddToWishlist`	`AddToWishlist`	`AddToWishlist`	`add_to_wishlist`	`ADD_TO_WISHLIST`	`AddToWishlist`
`Purchase`	`Purchase`	`CompletePayment`	`checkout`	`PURCHASE`	`Purchase`
`Lead`	`Lead`	`SubmitForm`	`lead`	`SIGN_UP`	`Lead`
`SignUp`	`CompleteRegistration`	`CompleteRegistration`	`signup`	`SIGN_UP`	`SignUp`
`Custom`	`CustomEvent`	`CustomEvent`	`custom`	`CUSTOM_EVENT_1`	`Custom`

Meta Conversions API

API: Facebook Graph API v21.0

SweetCode Cloud sends events to Meta’s Conversions API, which is used by Facebook Ads, Instagram Ads, and the broader Meta advertising ecosystem. Server-side events sent through the Conversions API are matched with browser-side pixel events for improved attribution and deduplication.

Required Configuration (in Pixel Manager)

Field	Where to Find It
Access Token	Meta Events Manager → Settings → Generate Access Token
Pixel ID	Meta Events Manager → Data Sources → Your Pixel → Pixel ID

Optional

Test Event Code — Used to send events to the Meta Test Events tool for debugging without affecting production data. Found in Events Manager → Test Events.

How It Works

Each event is sent as a POST request to https://graph.facebook.com/v21.0/{pixelId}/events with the access token as a query parameter. User data (email, IP, user agent, click IDs) is included for advanced matching.

TikTok Events API

API: TikTok Business API v1.3

SweetCode Cloud forwards events to TikTok’s Events API for server-side ad measurement and optimization. Like Meta, TikTok uses these events alongside browser-side pixel data for improved attribution.

Required Configuration (in Pixel Manager)

Field	Where to Find It
Access Token	TikTok Ads Manager → Assets → Events → Manage → Settings → Generate Access Token
Pixel ID	TikTok Ads Manager → Assets → Events → Your Pixel ID

Optional

Test Event Code — Used to send events in test mode for debugging.

How It Works

Events are sent as a POST request to https://business-api.tiktok.com/open_api/v1.3/event/track/ with the access token in the Access-Token header.

Pinterest Conversions API

API: Pinterest API v5

SweetCode Cloud sends conversion events to Pinterest’s API for ad measurement and optimization. Pinterest uses ad account IDs rather than pixel IDs for server-side event delivery.

Required Configuration (in Pixel Manager)

Field	Where to Find It
Access Token	Pinterest Business → Apps → Generate Token
Ad Account ID	Pinterest Ads Manager → Your ad account ID

Optional

Test Event Code — Used to send events in test mode for debugging.

How It Works

Events are sent as a POST request to https://api.pinterest.com/v5/ad_accounts/{adAccountId}/events with the access token in the Authorization header.

Snapchat Conversions API

API: Snapchat Conversions API v3

SweetCode Cloud forwards events to Snapchat’s Conversions API for ad attribution and optimization.

Required Configuration (in Pixel Manager)

Field	Where to Find It
Access Token	Snapchat Ads Manager → Business Settings → Generate Token
Pixel ID	Snapchat Ads Manager → Events Manager → Your Pixel ID

Optional

Test Event Code — Used to send events in test mode for debugging.

How It Works

Events are sent as a POST request to https://tr.snapchat.com/v3/{pixelId}/events with the access token in the Authorization header.

Reddit Conversions API

API: Reddit Conversions API v3

SweetCode Cloud sends conversion events to Reddit’s Ads API for campaign measurement and optimization.

Required Configuration (in Pixel Manager)

Field	Where to Find It
Access Token	Reddit Ads → Pixel → Conversions API → Generate Token
Pixel ID	Reddit Ads → Pixel → Your Pixel ID

How It Works

Events are sent as a POST request to https://ads-api.reddit.com/api/v3/pixels/{pixelId}/conversion_events with the access token in the Authorization header.

Verifying Destination Events

After connecting your destinations through Pixel Manager and SweetCode Cloud, verify that events are being received by each platform:

SweetCode Cloud Dashboard — Go to the Events page and check that events show a success outcome for each destination
Meta Events Manager — Check the “Server Events” tab for incoming events
TikTok Events Manager — View the event activity in your pixel’s dashboard
Pinterest Conversions — Check the conversion events in your ad account
Snapchat Events Manager — View events under your pixel
Reddit Ads Dashboard — Check the conversions tab in your pixel settings

If events show a failed outcome in SweetCode Cloud, click on the event to see the error message from the destination API. Common issues include expired access tokens and incorrect pixel/account IDs — see the Troubleshooting guide for fixes.